Instagram Stories are looking a little more perfect these days.
Yep, in place of spontaneity, many posts of late exhibit careful curation and evoke the look of scrapbooks — minus the glitter glue, washi tape and cutesy stickers. Consider the “Polaroid” photo above from my recent trip to the BVIs. Or the two, sometimes even three photos, that appear in a single Story frame, each sized proportionally to the others with minimalist text filling the spaces in between.
The secret behind all those polished Instagram Stories you’ve been seeing? Unfold — a free app. In addition to being easy to use, it promotes the same clean and modern design principles recognizable in many influencers’ feeds.
And now you know!