Labels are out. Quiet Luxury is in.

Keep it low key, fashion darlings. Literally. When it comes to 2023’s biggest fashion trend it’s this: Quiet Luxury. Think pared-back stylings à la The Row, Khaite, Bottega Veneta, Proenza Schouler, Ferragamo and Loro Piana.

Miami-based Stylist Nat Rosenfeld says, “Quiet Luxury has always been around compliments of the Olsen Twins. The aesthetic is not as cold and austere as minimalism. In fact, Quiet fashion is edgier and more refined than the ‘dad’ and ‘norm core’ trends. Picture vintage-wash jeans paired with a designer black coat casually thrown over and loafers to tie the look together.”

And, no, you won’t spot a single logo in this low-key luxe aesthetic omnipresent amongst the aforementioned Olsen sisters, The Royals, Sofia Richie (pictured above) and cast of Succession. “Logo mania is out,” Rosenfeld says. “Donning labels from head-to-toe is not wearable or versatile and I feel consumers are tired of getting stuck with pieces they can only wear once,” she adds. Conspicuous consumption is so 2022.

“There is a place for a well-placed logo, but a stripped-back aesthetic dominates in this time of economic and environmental uncertainty. ‘Buy less, choose well and make it last,’ to poorly quote Vivienne Westwood,” Ninety Percent Creative Director Elliot Atkinson says. Instead, you’ll find elevated basics in the shape of blazers, trousers, classic blue jeans (hold the distressed vibe), long-sleeve tees, loafers and classic coats. Envision clean lines, neutral colors and airy silhouettes. Bold prints need and bright hues need not apply.

The “luxe” part of the trend is compliments of the aesthetic’s penchant for rich cashmeres, fine leathers and yummy-to-the-touch fabrics. “Quiet luxury is understated, beautiful quality clothing made to a high execution in fine materials. Unlike trend-driven fashion, it is designed to stand the rest of time,” Atkinson adds.

Over in the handbag arena, purses no longer shout, they whisper. Stow away those heavily branded bags and think of logo-free arm candy from labels such as The Row, Bottega Veneta, Hermès, Celine, Loewe and Mansur Gavriel. In other words, flashy logos are persona non grata here.

Quiet Luxury isn’t limited to a certain social hierarchy, either — in fact anyone can dabble in this super-refined trend. “Easy-on-the-wallet brands such as Mango, H&M and Zara offer many Quiet Luxury options,” Rosenfeld says. With A-lister fashionistas such as Kendall Jenner, Sienna Miller, Hailey Bieber, Kaia Gerber and Rosie Huntington-Whitely as devoted fans of the trend, you can bet your Max Mara coat that Quiet Luxury is here to stay.

This article penned by yours truly published originally here

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