Miami Swim Week 2015 Recap

Mara Hoffman Resort 16 Presentation

I survived yet another Swim Week, kids! Barely. This old bat can’t hang with the young kids any mo’. Yep, a saunter down Collins Avenue this past weekend bore a striking resemblance to the glossy pages of the Sports Illustrated swimsuit issue. Tanned and taut models scurried from fashion shows to standing presentations sprinkled throughout Miami Beach compliments of Swim Week where designers launch their Resort 2016 collections for buyers, stylists and press. Needless to say, I’ve never felt more obese in my entire life — these models are beyond. Their boobs are pillowy and bouncy and “cellulite” is an alien thing for them. I mean, how does one evade cellulite on their ass cheeks? I’m convinced their diets consist solely of air and dust particles.

And while IMG (formerly sponsored by Mercedes-Benz) opted out of the Swim Week picture this particular season, well, the annual event marched on — even if this notion sometimes meant waiting in ceaseless Disney World-esque lines while the heat and humidity reared its ugly head on us. My hair game was TRAGICAL (all caps for emphasis, obvi) which really messed my day up. 

But let’s focus on the trends we’ll spot on the beach in the months to come, shall we?

At the Mara Hoffman (my queen! my fave!) presentation (pictured above), which took place at the chi chi chi Casa Casuarina (formerly the Versace Mansion), guests were whisked away to exotic Morocco. “The inspiration for this collection is a trip to Marrakech over the holidays with a tie-in of the 1970s and the time Yves Saint Laurent spent at Le Jardin Majorelle,” Hoffman told me. Think swimsuits boasting banana leaf and peacock motifs, dramatic caftans and her signature graphic prints — particularly in black and white hues.

Colombian swimwear brand, Maaji, embarked on a groovy roadtrip. The catwalk was awash in a pastiche of colors such as lime green, blue sapphire, graphite grey, candy pink, neon pink, lilac, violet, citrus yellow, neon orange and peach.

At the Tory Burch presentation, fringed hems, tropical prints and solid-colored one-piece suits were omnipresent. The Caffé Swimwear fashion show, on the other hand, was fittingly influenced by the ocean where jellyfish, anemone and coral prints and a color palette of fresh underwater shades of blue, turquoise, green, yellow and pink splayed the runway. And I certainly noticed the return of the high-waisted bottom at Robb and Lulu.

Did I mention I attended 143 boozy brunches, lunches, dinners? Yep, I sure did. I was elated to be invited to a spate of soirees from brands such as Tory Burch (whom graciously dressed me — another post on that later), Tous, Glamour magazine, Melissa Shoes, VOGUE and more. Its a miracle I have a pulse, really. My suite at the Sagamore Hotel (which boasted the most insane swag bag everrrr — more on that later, too) was a game changer because I was able to catnap, shower and watch Bravo like a boss between events — priceless. 

So while the event did not receive a splashy start with the news of the loss of its major sponsor, Swim Week certainly delivered — even if it ran on notorious “Miami Time.”

8 Comments

  1. Cristina
    July 20, 2015 / 7:47 pm

    Love Mara.

  2. Seba
    July 20, 2015 / 8:20 pm

    We missed you fancy pants

  3. July 20, 2015 / 10:03 pm

    love this recap! although i think it’s missing a certain something about a certain nail polish LOL

    • The Wordy Girl
      Author
      July 21, 2015 / 8:10 am

      What happens at The Delano, STAYS at the Delano:)

  4. Mariana
    July 20, 2015 / 10:27 pm

    That line outside of the Mara Hoffman show was suicidal.

  5. July 24, 2015 / 7:00 am

    I miss this every year…but thankfully I can live vicariously through your post and not have to personally subject myself to all those perfectly sculpted and tan bodies…cause you know, I’m not looking my best at the moment.
    XX

  6. Seba
    August 5, 2015 / 8:53 pm

    Lucky me I got out of this this year

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