Macy’s Dadeland Mall Reveals New Beauty Concept

Beauty junkies, listen up: Macy’s Dadeland Mall unveiled its brand new facelift (how Miami!) of its new beauty concept today. The final results? Stunning! There’s no botched job here.

I was kindly asked to host the grand opening event where I explored the freshly minted store’s stunning shop-in-shops, swanky treatment rooms and vast array of beauty goods. Whether you’re Gen Z or a mama like me, there’s something for every beauty buff. Brands such as La Mer, Kiehl’s, Sunday Riley, First Aid Beauty, Nyx, YSL, Carolina Herrera, Chanel, Urban Decay, Benefit, Replica, Armani, Christian Dior and more are in store. 

Spanning the first floor, you can now scoop up everything from false eyelashes to brow services to IT fragrances to luxe creams to in-house treatments at all price points. Simply put, Macy’s is giving Sephora and Ulta a run for their money — and doing it even better thanks to visually pleasing aesthetics, dazzling array of products, and good vibes.

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