It’s safe to say that when something sells out fast after amassing viral buzz, it’s worth a closer look. Enter Merit Beauty. Since its launch in 2021, the clean beauty brand has more than delivered on all of the hype it’s generated. I’m a huge fan of their creamy bronzing stick (I wear color Seine) but the sellout item in question is their $38 Glow Serum — and after testing it out first hand, it’s definitely a Holy Grail product.
As the brand’s first foray into skincare, the serum boasts a potent moisturizer powered by the magic of hyaluronic acid. It also contains niacinamide which brightens your complexion while smoothing the surface to reveal a more youthful appearance.
The end result? A lit-from-within glow you might experience after a brisk run or just a little bit of time spent in the sun. Some of my gal pals even find that they don’t need to wear foundation at all thanks to this product’s dewy, radiant finish.