She helms the major holistic beauty brand, Agent Nateur. She’s stylish AF. She’s spicy! And she’s not afraid to speak her mind when it comes to politics. She’s Jena Covello — a breath of fresh air in a world where being basic is the norm.
A self-professed beauty junkie, I fell in love with Agent Nateur via Jena’s “gateway drug” — holi (rose) deodorant. She formulated the latter aluminum-free hero product in her kitchen and launched a full collection of skincare afterward. Nowadays, Jena is a formidable force in the beauty space and with good reason — her products always fill a void in the market and are 100% results driven. Personally speaking, I am hooked on her holi (mane) and attribute the marine collagen and pearl powder to my long and glossy locks. Below, we get to know the Miami-based, Madonna-loving, health-obsessed Agent Nateur Founder more intimately:
Current handbag on rotation: Hermès mini Kellys
Jeans: Mugler
T-Shirt: Chrome Hearts
Swimwear: Zimmerman or Hunza
Pajamas: Skims or Zizi Donohoe
Current Netflix binge: Squid Game
Mascara: A secret
Foundation: Dior
Eyeshadow/liner: Makeup Forever liner
Lipstick/gloss: Armani Rouge D’Armani 503
Blush: None
Bronzer: Dior
Shampoo: Monday haircare
Conditioner: Monday haircare
Salon: IGK salon in Miami and David Mallett in Paris
Nail Polish: Essie
Body moisturizer: My holi (body) ageless body serum
Face wash: My cleanser duo — acid (wash) and holi (cleanse)
Facial moisturizer: Something I am formulating!
Facialist: Dr. Daniel Moghadam in LA for PRP facials, Gee Beauty for dermaplaning, Skin Theory for PRP also
Athletic wear: Nike
Sneakers: Nike
Lunch spot: Hotel Costes
Dinner: Caviar Kaspia
Sweet tooth craving: Cheesecake from Hotel Costes, banana pudding from Magnolia Bakery, or anything with salt and chocolate
Dessert: Key lime pie from Joe’s Stone Crab
Last meal on earth: Anything with truffles, cream and potatoes
Guilty pleasure: French fries and chocolate mousse from Hotel Ducap
Best health hack in your personal toolbox: Vitamin D3 K2 every day, NAD drips, NMN and Magnesium every night. B12 liquid with methyl and adeno for energy and of course my holi (mane)
For a shopping spree, take me here: Hermès, Paris, Bal Harbour Shops
Treasured Travel Destination: France
Fun fact about me: I used to style Jen Aniston
My favorite product in the Agent Nateur collection: My new holi (bright) glass face mask! I stopped using retinol because of it!
For my birthday, get me: Frames, mini vases, magnets, flowers, Hermes, diamonds and a yacht
