Beauty Buffs, Listen Up

If you never met a pore-minimizing mask you didn’t love, this story is for you. Bluemercury — a beauty buff’s heaven — is now open on Lincoln Road.

It’s a big deal for the brand’s cult following. Because makeup and skincare hauls are LIFE.

The new store joins locations such as Palm Beach, Mizner Park, Boca Raton and soon Coral Gables. Power couple owners Marla and Barry Beck plan on opening more than 40 stores this year, making Bluemercury the largest and fastest-growing luxury beauty retailer and spa in the country.

In addition to carrying coveted beauty brands such La Mer, Kiehl’s, Jo Malone, Trish McEvoy and Bobbi Brown, Bluemercury whips up its own proprietary brands. These lines are Lune+Aster for makeup and m-61, which offers natural skin care.

Cosmetics and skincare aside, Bluemercury also has a spa. Customers can get their glow on with oxygen facials, glycolic peels, waxing and microdermabrasion.

Watch your back, Sephora. There’s a new kid on the beauty block.

Bluemercury, 1109 Lincoln Road, Miami Beach



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